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Impact / effort matrix template

A two-by-two for deciding what to do first. Every idea goes where its impact and its effort put it, and the quick wins sort themselves to the top left.

Start an impact / effort matrix

Opens a live board in one click. No sign-up: share the link and your team joins.

The board's frames, Quick wins, Big bets, Fill-ins, Time sinks, with example notes

What is an impact / effort matrix?

An impact / effort matrix, also called a priority matrix, plots each option by how much good it would do against how much it would cost. High impact for low effort is a quick win: do it now. High impact for high effort is a big bet: plan it. Low impact for low effort fills gaps. Low impact for high effort is a time sink: drop it.

What is on the board

4 frames — Quick wins, Big bets, Fill-ins, Time sinks — each headed in large type so it reads with the whole board on screen, and a legend with a kind of note for each thing people will write. Drag a note off the legend, or double-click the board.

Idea
Something we could do. Place it by its impact and its effort.
Unknown
We cannot place it yet: find out first.
Decision
What we will do, and who starts it.

How to run it

  1. List the optionsWrite every option on a note, in any quadrant for now.
  2. Place each oneAgree its impact and its effort together, and move it to where they meet.
  3. Argue about the edgesNotes near a line are the interesting ones. Talk those through; mark unknowns in blue.
  4. CommitTurn the quick wins into decisions with owners before you leave.
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